Where do these ads run?
Inside the mobile apps picked for your brief, from Radian’s in-app supply: entertainment, cricket, news, casual games and regional apps. Full screen between moments, or in-feed alongside content. The same ads also run on mobile web.
What do you need from us?
Your logo, colours, copy, product images and links. For scratch cards, wheels and catch games, the offer and its terms as well.
Can you build a format that isn’t here?
Often, yes. The 12 formats are ready to run. A new mechanic is scoped with your brief and built on the same engine, so it counts the same four events; its build and lead time are quoted with the brief.
How is it bought?
On CPM, on the same IO as your Radian video and banner. Production is included with any Radian IO. Standalone buys have a minimum spend, and there is no long-term lock-in. Rates shared against a brief.
What counts as engaged?
Each format has its own rule, such as 40% of a scratch card scratched or a swipe to card 2. Taps in the first 0.7 seconds are ignored. The spec sheet lists the rule for every format.
How do you report?
Impressions are live on the Radian dashboard, and spend is billed at the CPM on your IO. Engaged and completed come from the unit’s event pixels, and clicks are one count we agree with you before launch; they join your report once confirmed on your campaign’s live traffic. Your account team reads the results with you every week.
Can our agency track it?
Yes. Your own pixels can fire on the same four events. Any two trackers differ a little; we bill on platform impressions and look into any gap above 10% with you.
Will it run in our usual ad slots?
Mostly. In-feed ads fit standard 300x250 slots, and full-screen ads run where apps show full-screen ads; we confirm full-screen availability for each brief. Where a slot can’t take interactive ads, the unit’s static version can run as a banner, reported separately.
Are the offers real?
They have to be. Every scratch card, wheel slot and catch-game reward is an offer your brand honours, with its terms on the unit and the full terms on your offer page. A static version shows a reward only when every viewer can claim it.
Can we test it first?
Yes. A pilot of up to four weeks runs Tangent next to its own static version at the same size, on the same apps, cities and dates, until the static line has the visits we agree before launch. Each ad carries its own UTM tag, so you compare visits in your own analytics, and cost per visit against each line’s spend. We call a result only when the gap is bigger than chance would give; otherwise the read says too close to call. Engaged, completed and click numbers come in once event reporting is confirmed on your campaign’s live traffic.
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